Multi | Logo

Display mode

Logo is the primary identifier of the brand and a vital part of the visual expression. It consists of the combination of two essential elements that represent the product brand - logomark and wordmark. The logo must be legible when it has to be displayed on different contrasting backgrounds. In this case, we recommend using the logo variations on the light and dark backgrounds as shown below.

Logo - Light background

Logo - Dark background

Logomark

The logomark can explain the brand without words. Use the logomark when the name Multi is already visible, such as "profile" images on social media.

Logomark - Light background

Logomark - Dark background

Do

Use the Multi as the wordmark based on the design provided.

Don't

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Monochrome version

The monochrome versions of the logo are usually used in circumstances where it needs to be legible and recognizable when the color palette is limited or in scenarios where colour printing is not possible.

Logo - Mono, Light background

Logo - Mono, Dark background

Safe area

The safety area is generally a clear space around the logo to prevent the placement of other graphic elements in close proximity. This is to ensure that the logo is easily visible and legible and that nothing interferes with its overall impact on visual communication.

Logo by VISMA

There are certain rules to follow when creating a profile within the Visma family. These rules are mandatory and must be followed to create a strong and consistent link to the Visma values. In the examples below you can see how the Gat logo can leverage the Visma brand and use the "by Visma" tagline.

Logo by VISMA - Light background

Logo by VISMA - Dark background

Vignette

This can be used to provide a glimpse into the brand's background without the need for extensive dialogue or exposition. It conveys a brand's values and evokes emotions in a short time.

Favicons

We use the favicon icons to assist users in identifying a website among various open tabs or saved bookmarks. They usually appear in the browser tabs, in bookmarks and in other areas where the website is displayed.

App icons

Most of the time we need a little help to be able to identify an application and perform tasks on the mobile phone. This help is often represented by graphic elements that provide visual communication about the mobile app or brand without the need to elaborate in words. App icons are among the most crucial communication tools and play a significant role in promoting the app on both the App Store and Google Play.

Dos & Don'ts

It’s essential to retain consistent and correct use of all our logos to create a unified expression that builds brand awareness and protects the trademark. In general, do not alter any of the logos in any way. The following examples show potential misuse and simple directions to observe.