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Brand Guidelines
Updated: mars 18, 2026

Product icons

The product icons have been developed to cater for navigation purposes in online solutions and it serves as the main visual cue and identity element of each product.

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Primary colours

The blue has been chosen as the primary colour. Its unique and rich hue makes it a popular choice for the brand looking to create a modern, warm and friendly aesthetic.

Chathams Blue

#0E4971

14, 73, 113

97, 67, 31, 18

7693 C

Lochmara

#007ACA

0, 122, 202

84, 45, 0, 0

2172 C

Lochmara 1

#0087E0

0, 135, 224

0, 135, 224

2382 C

Tropical Blue

#DCEEFA

220, 238, 250

16, 1, 0, 0

6148 C

Pattens Blue

#EBF8FF

235, 248, 255

10, 0, 0, 0

656 C

Secondary colours

The secondary colours serve to complement and enhance the blue shades. When applied properly, they highlight the key elements and add visual appeal. This combination creates a clean and elegant look.

Limeade

#305200

48, 82, 0

79, 43, 100, 44

2266 C

Limeade 1

#4D8400

77, 132, 0

73, 25, 100, 11

2278 C

Christi

#629D0E

98, 157, 14

67, 15, 100, 2

2277 C

Chrome White

#E4F0D3

228, 240, 211

14, 0, 23, 0

7485 C

Frost

#F4FAEB

244, 250, 235

6, 0, 11, 0

621 C

Colours usage

We aim to make content more accessible. The key aspect is to ensure that the colour combinations are consistent to improve readability for the visually impaired. In this case, we recommend the following colour combinations regarding text and graphic elements over the background colour.

how to use the colours

Brand elements

The graphical elements are essential for creating and maintaining a consistent brand identity across various platforms.

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Our branding element is the 'pill' shape which is depicted from the logo. The shape conveys a forward-thinking and dynamic approach, appealing to modern businesses looking for an innovative cloud-based ERP system.
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