Brand | Selskap

Logo versions

Logo is the primary identifier of the brand and a vital part of the visual expression. The logo must be legible when it has to be displayed on different contrasting backgrounds. In this case, we recommend using the logo variations on the light and dark backgrounds as shown below.

Logo - Light background

Logo - Dark background

Clear space

Keep the area around the logo free of text, images, and other elements so it stays legible and unmistakable. The minimum clear space, marked X below, equals the full height of the logotype.

Never let another logo, headline, edge of page, or busy graphic enter this zone. When in doubt, give the logo more room, not less.

Dos and Don'ts

It’s essential to consistently and correctly use all our logos to create a unified expression that builds brand awareness and protects the trademark. In general, do not alter any of the logos in any way. The following examples show potential misuse and simple directions to observe.