Primary colours
Prussian Blue is the chosen primary colour, a deep navy shade that brings trust, weight and stability to the brand. Its deep, timeless hue makes it a natural choice for a brand looking to project confidence, reliability and professionalism.
Prussian Blue
#003253
0, 50, 83
100, 40, 0, 67
Cyprus
#005254
0, 82, 84
100, 2, 0, 67
Chestnut
#7E0228
126, 2, 40
0, 98, 68, 51
Secondary colours
The secondary palette softens and balances the primary tones. When applied properly, they highlight the key elements and add visual appeal. This combination creates a clean and elegant look.
Blush
#F9B6B4
249, 182, 180
0, 27, 28, 2
Mint
#A9DED8
169, 222, 216
24, 0, 3, 13
Pantone 583 C
Pearl
#EFEFEC
239, 239, 236
0, 0, 1, 6
Neutrals
The neutral color scheme is mainly used for backgrounds and fonts. Use the intensities to create a visual hierarchy between primary and neutral/secondary sections allowing the other color families to stand out and provide a purpose. However, be mindful of the contrast requirements.
Black
#000000
0, 0, 0
0, 0, 0, 100
Anthracite
#333333
51, 51, 51
0, 0, 0, 80
White
#FFFFFF
255, 255, 255