Brand elements
The graphical elements are essential for creating and maintaining a consistent brand identity across various platforms. They enhance all brand communications, fostering recognition and trust, which helps to build long-term relationships with customers.
Our branding element is the 'pill' shape which is depicted from the logo. The shape conveys a forward-thinking and dynamic approach, appealing to modern businesses looking for an innovative cloud-based ERP system.
Display type
We use two types of elements, "Basic" as solid shapes to maintain a modern and minimalist look, while "Volume" provides a more detailed perspective and context. By combining these elements, the brand can communicate efficiency, modernity and technological sophistication while maintaining clarity and accessibility. This combination produces an engaging and dynamic visual impact. The approach enables emphasis on the key elements and adds an extra layer of visual information.
Display mode
We've set specific rules for the angles to ensure a consistent use of the elements. Additional details are illustrated in the image below.
Expressions
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Basic shape examples