Colours
Momentum utilizes a variety of charts and other types of data simulation in its work, making a broad color palette essential. Therefore, the primary palette is enhanced with a secondary and tertiary palette, ensuring good contrast and providing ample leeway when it comes to charts and infographics (which are key parts of the products).
Primary colours
The primary palette consists of four distinct colors that all work well together. In pairs, they create a clear cold/warm contrast. The cool blues convey a sense of stability, safety, and analysis. Warm cream and "vibrant orange" add a fresh touch, making the palette appear cozy and welcoming.
Pearl Lusta
#FAF0C9
250, 240, 201
Sunshade
#FFA62B
255, 166, 43
Tarawera
#0A303B
10, 48, 59
Blue Chill
#118AB2
17, 138, 178
Secondary colours
Picks up tones from the primary palette + leans a bit more towards green.
Shakespeare
#62B6CB
98, 182, 203
Blumine
#196577
25, 101, 119
Blue Chill
#0A9396
10, 147, 150
Vista Blue
#94D2BD
148, 210, 189
For the optimal printing outcome, we suggest consulting with your selected print agency. They can help identify the ideal colour settings to make sure your project comes out just as you imagined.
Tertiary colours
Warm colors that "pop" and provide good contrast against the primary + secondary. Gives the palette great range!
Candy Corn
#FAE651
250, 230, 81
Mona Lisa
#FF9F8D
255, 159, 141
Outrageous Orange
#F95738
249, 87, 56
Orange Roughy
#C4501B
196, 80, 27
Merlot
#9B2226
155, 34, 38